Two people have been wounded after shots were fired in an attempted armed robbery at Julians Berry Farm in the Eastern Bay of Plenty.

Police are responding and searching for the alleged offender, who has fled from the scene in a vehicle.

A caller to SunLive believes his granddaughter, who works there, has been shot in the back.

The two people who were wounded are being treated by ambulance staff.

A police spokesperson says police are following lines of inquiry after an alleged robbery at Julians Berry Farm in Huna Road, Whakatane.

Police received several calls shortly before 1.30pm, after reports of a firearm being discharged towards the floor.

"Two people were hit by pellets and were treated by ambulance at the scene for minor injuries.

"The Armed Offenders Squad is attending."

Anyone with information or who witnessed what happened is asked to contact their local Police station.

Alternatively, information can be left anonymously via the Crimestoppers line on 0800 555 111.