UPDATED 3.50PM: The fire at a Papamoa property has been extinquished.
A fire service spokesperson says three fire crews are still in attendance.
The fire service was called at around 1.15pm to the property, where a 5x15 metre shed was 'well-involved' in fire.
"Due to the size of the fire, we received a lot of 111 calls."
He wasn't aware of any injuries as a result of the blaze.
Thick, black smoke is being reported in the Papamoa area as firefighters respond to reports of a garage fire.
One person wrote on Facebook that smoke can be seen around Domain Road.
"It looks like a house fire."
A reporter on The Strand in Tauranga says he can see the fire from where he is.
He says smoke can be seen coming from the Papamoa area.
A caller to the 0800 SUNLIVE news hotline says a building on Domain Road is completely engulfed in flames and firefightgers are battling the blaze.
We will update this story as soon as we have more information.
At the scene?
Call 0800 SUNLIVE or email photos to email@example.com