AA Traveller is encouraging Kiwis to take the road less travelled this summer with the unveiling of a new list of Kiwi Gems – including some intriguing Bay of Plenty experiences.
AA Travel and Tourism general manager Greig Leighton says the new campaign celebrates fresh ideas and lesser-known spots that make our country really special, as well as new ways of approaching travel to familiar places.
“We’ve called the campaign - We Love You New Zealand! - as we hope to inspire Kiwis to fall even more in love with this great place we call home.
“There’s so many incredible Kiwi Gems in the Bay of Plenty, from celebrating the history of aviation at the Classic Flyers Museum and meeting the exotic residents of Katikati Bird Gardens, to visiting McLaren Falls Park or the beautiful and secluded Otarawairere Beach. “We hope Bay of Plenty residents also enjoy discovering unique and interesting out-of-town Kiwi Gems like travelling through native bush via train or zipline in the Coromandel, enchanting their inner child at Whoa! Studios in Auckland and summer camping at Kai Iwi Lakes in Northland.”
Greig says AA Traveller worked closely with Tourism New Zealand, as well as Regional Tourism Organisations and local operators to pinpoint Kiwi Gems throughout the country.
Tourism Bay of Plenty Head of Destination Marketing, Kath Low says there are so many hidden Kiwi Gems and special places to discover in the Bay of Plenty and beyond.
“I can’t wait to start exploring this list and encourage all Kiwis to make the most of our amazing backyard.”
Kiwis can also test their knowledge of New Zealand and be into win one of 48 individual travel prizes, and three prize packs, by taking part in a Kiwi Gems Quiz at www.aatraveller.co.nz
GM of Domestic at Tourism New Zealand, Bjoern Spreitzer says they are excited to see how this campaign gets Kiwis to discover new regions or experiences that they haven’t done before.
“With the summer holidays ahead of us, there is no better time to do something new in New Zealand.”
SunLive has a family pass to the Classic Flyers Museum - one of the Kiwi Gems - to giveaway.
The family pass includes two adults and two children. Under 5s are free.
Enter the competition below