UPDATED: 1.30pm: Four people are believed to be uninjured after their Cessna aircraft made an emergency landing on Papamoa Beach this afternoon.

The aircraft touched down between Sandhurst Drive and on the beach somewhere opposite Sunrise Avenue at about 12.30pm.

There is no information available yet about where the aircraft was travelling from or to.

In a media statement a police spokesperson says the privately-owned aircraft, had fuel issues.

"Nobody was injured and the matter has now been handed over to the Civil Aviation Authority," says the spokesperson.

"It is not known at this stage when the plane will be removed from the beach."

The aircraft is a Tecnam P92 Echo Super ZK-TES.

While emergency services were initially called from Te Puke, Papamoa, Mount Mauganui and Tauranga, they were stood down when it becasme known the landing was successful.

Earlier: Emergency services in Tauranga are responding to reports that a light aircraft possibly a Cessna, has made an emergency landing on the beach near Papamoa.

Early reports are that all people on board the aircraft have exited safely.

More details later.