UPDATE - 12pm:
A driver has sustained serious injuries after hitting a building on Cameron Rd.
A police media spokesperson says the incident happened at about 11.30am.
"A car has collided with a show home at the intersection of Cameron Road and Church Street.
"Police were called to the scene at 11.31am."
A reporter at the scene says the road was blocked at the time.
"A light post is bent out of shape at the end of the intersection and a car has gone through a house.
"There are two fire trucks, two ambulances and a tow truck at the scene."
"The Tauranga-bound lane of Cameron Rd is blocked, however traffic is being diverted past the block using the flush median lane."
Fire crews and power contracters are working at the scene to assess the damage to the light post.
Reports are coming in that a car has crashed into a light pole near Cameron Rd.
A caller to the 0800 SUNLIVE news hotline says the crash has happened between at the end of Church St in Gate Pa.
SunLive has contacted police and will bring more information as it becomes available.
At the scene?
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