UPDATED: 12.56PM: Emergency services are responding to a truck trailer that has been tipped over on the Opotiki side of the Maraenui Hill.
A police spoksperson says they recieved the call at around 11.55am.
"The road is reportedly blocked.
"Initial indications suggest no one is injured."
People travelling through the Bay of Plenty are being warned of delays on State Highway 35 following a logging truck crash.
NZTA says a fully-laden logging truck has crashed on the highway, near Maraenui Hill.
"The highway is reduced to one lane with stop/go traffic in place between Hawai and Maraenui.
"Traffic may need to be temporarily stopped in both directions at time to allow for vehicle recovery. Expect delays."
11:50AM: Reports of a truck crash on #SH35 in the Maraenui area, east of Opotiki. Please follow directions of emergency services. Delays in the area are likely. ^TP— NZTA Waikato/BoP (@NZTAWaiBoP) April 16, 2019
SunLive has contacted police for more information.
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