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It was a stylish night out for Tauranga's devoted followers of fashion as they got a look at the season's fashion trends in clothing, eye wear and jewellery.

The Clarence Hotel & Bistro was packed out on Wednesday evening for the launch of Tauranga's Look Fashion Month and the city centre winter Look Book.

The sold out event attracted fashion lovers to come and see what's hot this season.

Some of Tauranga's iconic fashion brands including Repertoire, High St Boutique, Annah Stretton, Hammon Diamond Jeweller, Moochi and Blur Eyewear were showcased in pop up fashion shows, installations and designer talks.

Models from Tarnished Frocks and Divas were also involved, wearing the city's most stylish, on trend brands and accessories as they walked the floor during the pop up fashion parades.

A $1000 gift hamper from Hammon Diamond Jeweller and a table for eight for this year's Tarnished Frocks and Diva's show Xamthia, valued at $1000 were given away on the night, and everyone went home with a goodie bag.

Lynda Lipinski and Christine Malone.

$5 from every ticket sold to the launch went to the Breast Cancer Foundation NZ.

The great night out in Tauranga was a stunning start to the Look Fashion Month which features over 50 clothing and accessory stores in downtown Tauranga during June 2019.

During the Look Fashion Month a ‘Shop to Win' competition will run through June and July with the prize being $1000 shopping spree for anyone shopping or dining anywhere in the city centre. Entries are open from June 1 - July 31 2019. The winner will be drawn on Thursday August 8 2019. A Downtown Tauranga representative will join the winner on their shopping spree one day in August to create a dynamic video with the winner as the star.

During June there will be styling sessions, online fashion tips and advice from the leading fashion houses, and a movie night.

On June 28, High St Boutique will hold a fashion show at the Art Lounge in Willow St. The collaborative event will feature Mira Corbova's new art collection at the opening of her show plus attendees to the event will experience a fabulous fashion show by High St Boutique. The event includes live music and refreshments.

Debbie Williams and Diane Belz.

There's much to see and enjoy at Tauranga's winter Look Fashion Month, with a variety of fashion stores to go and choose your style from. To keep up with the events happening during the month keep a fashionista's eye on the Downtown Tauranga website.

Bronwyn Carter and Tracey Fellingham.