UPDATED: 8.39AM: One person is reported to have sustained serious injuries in a crash in Te Puke.

Emergency services were called to the scene of the crash on No.2 Road at 7.35am.

A police spokesperson says they received a report of a vehicle colliding with a pedestrian.

'I understand one person has sustained serious injuries.”

People in the area have reported multiple emergency services heading to the scene of the crash.

A rescue helicopter has also been called to the scene, says a caller to the 0800 SUNLIVE news hotline.

EARLIER

Reports are coming in of a possible crash near Te Puke this morning.

SunLive has been contacted by a number of people saying there are a lot of emergency services in the area.

'There's is a heap of emergency people going down No.2 Road in Te Puke,” says a caller to the 0800 SUNLIVE news hotline.

'And there is a rescue helicopter.

'Something big is happening because the fire alarm has gone off four times.”

SunLive has contacted police and will update this story as soon as we have more information.

At the scene?

Call 0800 SUNLIVE or email photos to newsroom@thesun.co.nz