A boutique, multi-sensory food, wine, craft beer & music festival is set to launch in Tauranga.

‘First We Eat' is said to be the first of its kinds in Aotearoa.

It is being described as a fresh, multi-sensory festival experience in the Bay of Plenty, that combines NZ's leading musicians and culinary-creations by celebrity chefs, where guests will get to dine, drink and dance all day long.

Scheduled for Saturday, January 30, at the Wharepai Domain from midday through to 7pm, the line up will feature legendary headline acts including Dave Dobbyn and The Feelers, while a host of influential chefs will curate their own themed ‘food streets' featuring an array of unforgettable taste sensations.

"Alongside renowned Kiwi musical talents including; Soaked Oats, LA Women and Alayna, we will see the exciting food offerings announced in the coming weeks," says event oganisers.

"The crew of culinary stars will create an array of unforgettable taste sensations within each of the four food zones featuring; Sounds of the Sea, Plant Power, Rickshaw Ride and Stars and Stripes.

"The full day festival will be an opportunity to celebrate the people, tunes and tastes of Tauranga and the wider New Zealand music and food industry.

"Guests can expect to see boutique breweries, formidable NZ wine brands, and some intriguing creative connections between the musicians and the food offerings.

"With more than 4000 guests expected to come together to eat, drink and celebrate the best music, entertainment and gourmet delicacies - it will truly be a festival of plenty.

Co-founder MItch Lowe says the event came about because they wanted to find a way to recognise all the facets of the Bay that make it amazing.

"So we've set out to create a completely unique experience that indulges all five senses and combines the ingredients for a seriously good time.

"We couldn't be more excited about this latest project,” says fellow co-founder Pato Alvarez. 'We are always about hosting quality events in the bay and with the combination of some of New Zealand's most legendary acts sharing the stage with gourmet food and amazing drinks what else could you ask for this summer. Grab your friends and dress up for the occasion."

Guests of all ages are encouraged to get along and immerse themselves in the sights, smells and flavours that span beyond the stage and through to the plate.

'First We Eat' is set to be an exciting, delicious and formidable event for the 2021 summer festival calendar.

For more information about the event and to book tickets, please visit ​firstweeat.nz

Stay connected with updates as we roll out event details via our social channels:
Facebook: @firstweeatnz Instagram: @firstweeatnz