Police are seeking sightings of a vehicle involved in a serious crash in Te Puke.

Police were called to a crash on Te Puke Highway near Collins Lane where a cyclist was hit by a car at 12.30pm on Thursday.

"The vehicle did not remain at the scene and drove off in a westerly direction on Te Puke Highway towards Papamoa," says a police spokesperson.

"It is possible the vehicle has some damage as a result of the crash.

"The cyclist was taken to hospital with serious injuries."

Anyone who has any information about this vehicle or may have witnessed the crash is asked to contact Police on 105 and quote event number P045216833.

SunLive will provide a description of the vehicle as one is released.

The crash happened on Te Puke Highway, near Collins Lane. Image: Google Maps.