Police are appealing for information about a fatal crash in Matamata.

Emergency services were notified at 9:35pm on Friday of a pedestrian struck by a car on Waharoa Road East.

The pedestrian was critically injured and sadly died at the scene, says a police spokesperson.

"Police would like to hear from anyone who may have seen a pedestrian walking on Waharoa Road East between 8.30pm and 9.30pm on Friday.

"Additionally, we would like to hear from the occupants of a dark coloured vehicle that was seen pulling over and parking on the side of Waharoa Road East near the Pollen Road intersection around 9.30pm."

Police say this vehicle then headed south towards Matamata.

"We would also like to hear from anyone who may have dash cam footage in the area between those times.

"If you have any information please contact police on 105 quoting file number 210911/6369."

Alternatively you can contact Crimestoppers anonymously on 0800 555 111.