Katikati Naturist Park is reporting a strong rate of return visitors with some 76 per cent of them this summer there for a second time in the park's history.

The average length of stay at the holiday park is also being recorded at twice the New Zealand average.

Katikati Naturist Park is reporting a strong summer performance.

'Achieving high customer return rates is the key to success for any business and we have achieved this by offering a mix of attractive customer service policies,” says park owner operator Kevin Sampson.

'Our approach is not to maximise short-term turnover by extracting maximum revenue from each customer visit, but to regard customers as long-term assets who return regularly and contribute financially for many years.

'Some people have been coming back every year since we opened and are more like family or close friends now.

'We want customers to consider they have received very good value for money, and not to have to pay more every time they want to do something from having a shower to playing mini-putt. And we don't charge peak prices.

'Better profitability comes from using our assets more effectively in off-peak times than by cramming people in at Christmas and new year – most of our guests at Christmas and new year also return for several visits at other times of the year.”

Guests don't pay a deposit on booking and don't pay until they leave, which Kevin says encourages them to stay longer and cuts down on administration costs.

The success of the park reverberates throughout the whole community, says Kevin.

'Guests go out into the ‘textile world' to buy supplies, and go to restaurants for dinner. The average local spend would be the same as any other holiday – they just do it quicker so they can get back here and dispense with needless clothes.

"Also, because of our uniqueness we attract 16,000 person nights of business per year which would not otherwise be coming to Katikati.”

Kevin says naturism and ‘nakations' (naked vacations) are starting to take off again.

'People are beginning to see through the media hype about having to have the perfect body.

'They realise they can relax a lot more when they hang out with other people naked.”