Māori Development and Associate Economic Development Minister Te Ururoa Flavell welcomes a new social media campaign aimed at inspiring Māori youth to think about their aspirations and their future.

The DreamBig Māori campaign is fronted by influential Māori figures – Tammy Davis, Dr Lance O'Sullivan, Stacey Morrison, James McOnie, Robett Hollis and Lisa Carrington.

'A lot more needs to be done to close the gap between Māori and non-Māori youth employment and this campaign is just one way of getting us on the road to doing that,” said Minister Flavell.

The campaign comes under the umbrella of He Kai Kei Aku Ringa (the Crown-Māori Economic Growth Partnership), led by Minister Flavell and Minister Bridges as well as iwi and Māori business leaders, and aims to improve the social and cultural wellbeing of Māori through economic development.

DreamBig Māori is a competition targeting young Māori via social media. Rangatahi are asked to submit a short video describing their ideas and aspirations for the future. There is a two week online voting period where the top six win time with one of six influencers.