UPDATED: Police have confirmed that the body of a man has been found on Papamoa Beach this morning.

Police and other emergency services have been called to the scene, near Karewa Parade.

A caller to the 0800 SUNLIVE news hotline says a man is down with the body, which was found near the water.

A police spokesperson has confirmed to SunLive that "a deceased man was found on Papamoa Beach at 7.10am by a member of the public".

"The man who died at Papamoa Beach was a 60-year-old local man. Police are still working to notify family members.

"The matter has been referred to the Coroner and police will assist with the investigation into the cause of his unexplained death."