A man has died in a public area in Tauranga this morning.

People who work in the CBD reported to SunLive that emergency services were on Cliff Road around 8.30am.

Upon investigation, SunLive has found out from police that a man has passed away.

'A man in his 70s has died on Cliff Road this morning after suffering what is believed to be a medical event,” says a police spokesperson.

Police, fire and ambulance all attended the incident.