Tauranga is to get its own version of the international Colour Dash this October in what organisers hope will be the first of many.
Registrations are open for the region's first Colour Dash on October 5, when participants will complete a 5km walk/run at Tauranga Racecourse.
Participants in a previous Colour Dash.
While clean at the starting gates, the finish line will be a different story, with each station of the course offering sponsors a chance to douse everyone in exploding colour bombs of orange, blue, green, pink and yellow.
'It's going to be so much fun,” says event organiser Luisa Schroder.
'This isn't a competition or a race, it's about everyone getting together and having a tie-dyed blast.”
She says organisers are already getting positive feedback from the public, with registrations coming in fast.
Luisa is encouraging friends and families to sign up, and for corporates to get involved.
'But it's not just about getting work-only teams together, but giving them a chance to bring their family along too and enjoy it all together.
'There aren't many things out there to do that suit everyone, and we want this to be fun and achievable for everybody – no matter your age or ability.”
Half of the money raised from Tauranga's event will go to Ronald McDonald House Auckland.
'Other similar events are more about awareness, but we want to raise as much money as possible for this cause,” says Luisa.
The Tauranga event is the brainchild of Metro Marketing's Michelle Whitmore, who took part in America's Colour Dash early this year.
'I was looking for a way to raise funds for Ronald McDonald House Auckland. There have been similar ‘Colour Run' events already in New Zealand's larger cities, so I decided to take the colourful occasion to the regions,” says Michelle.
Tauranga's dash is the inaugural event in the Dash Downunder 2014 Tour.
The event will cap at 5000, but registrations will be available on the day if numbers allow.
Register at www.colourdash.co.nz
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