UPDATED 6.49AM: State Highway 36 is closed following a serious crash near Oropi Road this morning.

Emergency services were called to the single vehicle crash at 6.05am.

A police spokesperson says initial indications are "one person is seriously injured".

"Cordons are in place and the serious crash unit has been advised."

SH36 OROPI - ROAD CLOSED - 6:50AM
Due to a serious crash #SH36 (Pyes Pa Rd) is now CLOSED between Oropi Rd & Te Matai Rd. Detour via SH33/SH2 for Tauranga to Rotorua journeys: https://t.co/PnrTOVcUzH ^TP pic.twitter.com/DlMJorgDYo

— NZTA Waikato/BoP (@NZTAWaiBoP) November 3, 2019

NZTA's Bay of Plenty system manager Rob Campbell says the road is expected to remain closed most of the morning.

'Motorists are asked to avoid the area and delay their travel. There is a detour in place, with northbound traffic from Rotorua encouraged to use SH33 to Paengaroa and either SH2 or the Te Puke Highway to Tauranga.

"Southbound traffic should use SH2 or the Te Puke highway to SH33 at Paengaroa, then travel south to Rotorua.”

EARLIER:

Reports are coming in of a serious crash in Pyes Pa this morning.

A caller to the 0800 SUNLIVE news hotline says there is a crash at the intersection of Pyes Pa and Oropi roads.

"There are police and St John Paramedics at the scene.

"It looks like the road is blocked."

SunLive is working on getting more information and will update this story as soon as we have something more.

Reports of a serious crash on #SH36, just south of Oropi Rd, between Tauranga and Rotorua. Please follow directions of emergency services. Road closure is likely. More to follow. ^TP pic.twitter.com/y3vBdPa5qR

— NZTA Waikato/BoP (@NZTAWaiBoP) November 3, 2019

At the scene?

Call 0800 SUNLIVE or email photos to newsroom@thesun.co.nz