UPDATE 9.20am: Cordons are currently in place at the entrance to the Bowentown Holiday Park, following a homicide investigation being launched.

The investigation comes after a man died in the area in the early hours of this morning.

A police spokesperson says they attended reports of a disorder on Seaforth Road, Bowentown, shortly before 1am.

A SunLive photographer at the scene says cordons are in place.

'Four police cars are at the cordon and detectives are on scene.”

He says people are still inside the campground looking around, and police are taking details of people going through the cordon.

He says many holidaymakers have approached him, wondering what is going on.

'Many residents heard nothing, but there were reports of cars being broken into.”

EARLIER:

A homicide investigation is currently underway at Waihi Beach following the death of a man early this morning.

A police spokesperson says police attended reports of disorder on Seaforth Road, Bowentown, shortly before 1am.

'On arrival, they located a man in critical condition.

'Emergency medical treatment was administered, however, he died at the scene.

'A scene guard remains in place.”