Trust is a vital factor when it comes to buying jewellery, and Hammon Diamond Jeweller hugely value their reputation for trust and integrity earned over 70 years in the industry.

The boutique, located in the heart of downtown Tauranga, stocks a wide range of diamonds, gems and jewellery, plus exclusive brands such as Karen Walker and Swarovski Crystal. Premium watch brands include Seiko and Michel Herbelin, as well as Ice-Watch.

Hammon Diamond Jeweller recently won Most Trusted Jeweller at the Most Trusted Business Awards.

Full service watch and jewellery repairs are provided, including remodelling, pearl rethreading, jewellery valuations, watch batteries and more.

Their family-owned business, managed by Julie Hammon and Alexandra Hammon Elliott, is very aware of the need to stay relevant in such changeable times; that's why they are so passionate about exceptional customer service.

Julie says that while current business trading conditions in the CBD are challenging and difficult due to the many factors around its redevelopment, it is vital that locals keep up the support and patronage of CBD businesses.

'The need to attract new and innovative stores into the city centre will add to the many established and boutique offerings that enjoy their niche in the CBD, Hammon Diamond Jeweller included,” says Julie.