The Hahei Holiday Resort has been purchased by a group of New Zealand-based investors who intend to continue to take it forward as a holiday resort.

The resort, which comprises 6.79 hectares of land and buildings immediately behind the beach at Hahei has been purchased for $13.25 million.

The Hahei Holiday Resort (outlined in white) has been sold to a group of New Zealand investors for $13.25 million. The sale is now unconditional and settlement will occur on October 1. Photo: Supplied

The sale of the property is now unconditional, with settlement due to occur on 1 October 2015.

Spokesman Vaughan Magnusson says the group have been involved in the Opoutere Campground for ten years and wanted to invest in another holiday location. When the Hahei Holiday Resort came up for sale the group thought 'let's have a crack at it”.

'Hahei beach is spectacular and its proximity to surrounding attractions of Cathedral Cove and Hot Water Beach is excellent. It is difficult not to be impressed by the place,” says Vaughan. 'Our vision for Hahei is for it to continue to be run as a great Kiwi family holiday resort.

'We want people to enjoy the camping they have loved here for years, and to encourage people to see that there's more to the resort than camping: there are villas, studios and apartments here too, so you don't have to be in a tent to enjoy Hahei.

He adds: 'We are hopeful that the staff will come along with us on the journey.”

Vaughan also wants to reassure all customers who have made booking to date that they will all be honoured, and that it is 'business as usual”.

Spokesperson for the previous owners, Ian Carter, says it is great news for the Carter-Harsant family that the resort, which has operated for more than 50 years, will keep operating into the future.

'Our family feels truly privileged to have run such a special resort for so long, and we know how strongly connected people are to this wonderful place,” says Ian. 'We love the resort, so although we are sad to hand it over after 50 years of ownership and investment, we are pleased that it will continue to move forward as a resort.

'Carrying on the kiwi camping legacy at Hahei is good news for campers, the Hahei community and tourism on the Coromandel Peninsula.”

When it was on the market, the resort received interest from nearly 100 interested buyers from New Zealand and overseas.

The group of purchasers would also like to acknowledge the support it received from Thames-Coromandel mayor Glenn Leach and council officers.