Care enough to be a cop?

New Zealand Police aim to recruit 400 new officers this year. For a recruitment campaign, they have released a set of interesting social experiment videos.

The latest video (https://www.facebook.com/NZPoliceRecruitment/videos/1062932280422977/) shows a man who is noticeably drunk stumbling around and trying to get on his scooter outside a pub. The video shows how the public react, or don't, to the man's actions.


One of the videos being used by New Zealand Police. Supplied.

The videos have reached millions of people worldwide. The NZ Police Recruitment Facebook page is currently the most engaged non-media page in the country with more than 440,000 people liking, sharing and commenting on its content.

They are part of NZ Police's ongoing ‘Do You Care Enough to be a Cop?' recruitment drive and are designed to challenge our perceptions.

Deputy chief executive public affairs Karen Jones says New Zealand Police are looking for people who care about people in their communities.

'In particular, we want people who care enough to make a different,” says Karen.

The recruitment campaign is aimed at 18-29 year olds.

'The first stage of the campaign is about raising awareness but already we're seeing more people engaging with our recruitment site and initiating the application process,” says Karen.

Earlier videos were posted in March. One video (https://www.facebook.com/NZPoliceRecruitment/videos/1018364111546461/) shows a young boy in a busy city street eating rubbish out of a bin and the other (https://www.facebook.com/NZPoliceRecruitment/videos/1026303680752504/) onlookers see a man struggling by collapsing on a pavement.

3 comments

Spin vs reality?

Posted on 04-06-2016 13:00 | By BullShtAlert

The police today have been hamstrung by their politically correct masters and mistresses. The reality of the job will see things like: standing at the bottom of a hill pinging motorists creeping a few kms/hr over the limit, peeving other motorists with so-called random checks leading to traffic snarls, taking as long as possible to clear accidents etc etc. When it comes to solving old-fashioned problems like burglary, well there won't be enough "resources." Finally, when you do catch a real crim, they will defended by highly paid legal aid lawyers and won't even do jail time thanks to a weak judiciary. Sorry to question the spin?


care enough?

Posted on 04-06-2016 13:39 | By CC8

16 weeks at police college should take care of that...then a few years on the job to become totally immersed in the cop culture....detached and cynical. If that person was in fact drunk, a policeman would have locked him up....their attitude is, if you have the keys and go to the car/bike or whatever you guilty of EBA. Watch any of the local police reality shows ...they have NO TIME for compassion


What I have noticed...

Posted on 04-06-2016 21:02 | By groutby

and as sad as it is, my respect for our national enforcement agency has gone down a lot over the past decade in particular, and I feel uneasy about saying this. As harsh as it may sound, I do rather agree with writers CC8 and BullShtAlert with the emphasis swinging more directly (and obviously) toward revenue gathering for the government, rather than focus on "traditional" crime. I do notice that help is requested from the public occasionally, and yet information is not freely given in return, leading to mistrust between parties. I despised "with a passion" the old and "part trained" traffic cops of the past, but since integrating them into the Police force in my opinion has led to a focus on traffic and "easy" ways to do their job, and wonder if they reintroduced MOT Officers, would we still have an effective Police force?.. comments welcomed..


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