One person is dead after a fiery crash in the Bay of Plenty.

Emergency services were called to the two vehicle crash near the Pipi Beds on Waiotahi Beach Road, Opotiki, at about 8.20pm.

'The two vehicles were involved in a head on collision. As a result of the collision, one vehicle has caught on fire,” says a statement from police.

Police say the driver the driver was unable to get out of the car before it burst into flames.

'The driver of the other vehicle was taken to hospital.”

Waiotahi Beach Road was closed at Verrall Road and Parerata Ridge Road for several hours while the serious crash unit investigated the scene.

The road has since been re-opened according to the NZTA website.

People with information about the crash are asked to contact their nearest police station.

Alternatively, information can be left anonymously via the Crimestoppers 0800 555 111 line.