UPDATED 4.10PM: One person has died in a crash on State Highway 2 this afternoon.
A police spokesperson confirms two others have serious injuries.
The road is likely to be blocked for some time, but there are diversions in place.
Westbound traffic is being diverted down Te Puna Quarry Road, with eastbound traffic down Snodgrass Road.
Motorists are thanked in advance for their patience.
A serious crash has occurred north of Tauranga this afternoon.
Two cars have collided on State Highway 2, near Snodgrass Road in Whakamarama.
A police spokesperson says they were called to the scene at 2.55pm, and that some people were trapped as a result of the accident.
The road is closed, with detours in place at Snodgrass Road and Te Puna Quarry Road.
SunLive will bring you more information as it becomes available.