A person pulled from the water at Lake Rotorua has died.

Emergency services were called to an area off Gloucester Rd around 11am.

Police were notified by ambulance of a "water related" incident where a person had been pulled from the water, says a police spokesperson.

"A man was pulled from the water and CPR was performed but unfortunately the man died at the scene."

A paramedic at the scene says they were attending a "suspected drowning" of a resident of the road.

"He was found in the river by family members. CPR was in progress when we arrived and we continued with resuscitation, which was, unfortunately, unsuccessful. "

Fire and Emergency northern fire communications shift manager Paul Radden confirmed brigades from Ngongotaha and Rotorua attended.

-Phillipa Yalden/Stuff.co.nz