UPDATED: 3.05pm. The Waihi Road crash today involved a car coming down the hill that had its suspension collapse as it was going round the bend - causing it to flip, says a resident.

Cars crash past the bend on the Bethlehem side of the hill all the time, says the woman who did not want to give her name.

'People slide down that hill,” says the resident. 'It's a 50km/h zone and people are doing 80 round that corner. They should put a speed camera there.”

Earlier:

A car is on its roof after a two vehicle crash on Waihi Road this afternoon.

Traffic is still able to use Waihi Road, but emergency services; police, fire, and ambulance are on the scene.

The accident happened about 2.15pm, near the intersection of Jonathan Street.

A reporter at the scene says both vehicles involved in the crash are badly damaged.

There is no information about injuries.

'I have no idea how you could walk away from that, but who knows,” says the reporter.

Police are investigating the cause of the crash.

EARLIER:

A car is on its roof following a crash on Waihi Road.

A video sent to SunLive shows a flipped vehicle on the road, near the Jonathan Street intersection.

A caller to the 0800 SUNLIVE news hotline says two vehicles are involved in the crash.

Emergency services have been called to the crash.