With its $115 million development project now underway, exciting details are emerging about the fashion, gift and beauty-centric first phase of the new-look Bayfair Shopping Centre.

The centre is set to unveil a new precinct in November.

In a what is being described as a coup for the Bay of Plenty, beauty retailer Mecca Maxima will be one of the key retailers anchoring an expanded mix of fashion and gift related specialty stores, including Platypus Shoes and Redcurrent. In a sneak peek of what is yet to come, Mirrou and yd. will be opening in the existing centre ahead of the first phase launch.

Additionally, Bayfair is proud to announce the addition of Barkers with its new Groom Room barbershop concept, Colette by Colette Hayman, and Stirling Sports with a brand new store concept, a first in New Zealand.

'We are thrilled to be introducing these new brands to our shoppers - and the wider region as part of our $115 million development," says Bayfair's centre manager Steve Ellingford.

"They are among the most desirable brands in Australasia and they have their pick of where to go – by coming into Bayfair they are signalling our status as a real destination of choice, with a more sophisticated and diverse offering than ever before.”

An artist's render of what the store will look like.

Australian beauty retailer MECCA Brands has been expanding its presence in New Zealand over the past two years, with the new Bayfair store set to join a portfolio that includes stores in Auckland, Wellington and Christchurch, as well as an online store at meccabeauty.co.nz.

The Mecca Maxima concept store stocks a large range of global cosmetics, skincare, hair, body and fragrance brands.

The completed Bayfair development will present a new-look retail offer with an additional 50 specialty stores, including an expanded premium fashion mix, an alfresco dining precinct, a new concept Countdown supermarket, and the Bay of Plenty's largest cinema complex, United Cinemas, with seven screens and more than 1300 seats.

The investment in the development by Bayfair's owners represents a significant measure of confidence in the centre, its management and the region.

Previously announced new additions to the centre include United Cinemas and Little Creatures gastropub, with further announcements on the development to follow in due course.

The interior of the store.

Bayfair Shopping Centre is managed by AMP Capital on behalf of co-owners AMP Capital Shopping Centre Fund & Fisher Funds Management Limited.

Development details:​​​​​

• A development programme including staged openings, with the majority of stores opening later this year and the final stage opening late 2019.
• On completion, Bayfair will be a fully integrated, single level, enclosed shopping centre.
• The centre's overall footprint is will expand by 9,000 square metres (sqm) to a total of 42,000 sqm.
• Additional 50 specialty stores, including a strong fashion mix new to the centre and the region. Bayfair will have 150 stores on completion.
• Approximately 1800 car spaces.
• Cycle parking.
• New concept Countdown supermarket.
• The Bay of Plenty's largest cinema complex, United Cinemas, with seven screens, more than 1300 seats and Dolby Atmos sound system.
• Integrated alfresco dining precinct to complement the nearby cinema complex, with up to eight restaurants and casual food eateries including licensed operators.
• Modern family facilities, including additional parents' room.