UPDATED 9.12PM: One person has been taken to hospital with serious head injuries following a crash in Welcome Bay.
Emergency services were called to the crash on Waitaha Road at 8.45pm.
"It appears a man has come off the back of a ute and has sustained head injuries."
Police are investigating the incident.
People with information relevant to the crash can either call Tauranga Police Station on 07 577 4300.
Alternatively, information can be left anonymouls via the Crimestoppers 0800 555 111 line.
Emergency services are at the scene of what appears to be a serious crash in Welcome Bay.
A reporter at the scene says there is two ambulances at the scene on Waitaha Road.
"Police and firefighters are also here.
"It looks like there is someone lying in the middle of the road."
SunLive has contacted police for more information and will update this story as soon as we have something more.