Tauranga based marketing, communications and design agency, Tuskany Agency has been named as a finalist in the 2018 NZ Direct Marketing Awards for their digital marketing work on the region’s Canvas Tauranga Careers Expo.
The event, which Tuskany was contracted to develop and deliver the marketing and advertising for, in 2018 is the region’s showcase careers expo, run by Priority One and Tauranga Rotary.
Tuskany Agency Chief Executive Sally Cooke says it’s an honour to be named a finalist for this award alongside some of New Zealand’s advertising agency heavy weights.
“It is such a privilege for us to work on this project. This year we were tasked with taking over the branding, marketing and advertising of the event to build the audience base, grow awareness of the event, increase audience engagement and attract more people to the event.
"We were very happy with the results we achieved, and it seems they were good enough to be recognised at a national level, which is a great nod for our hard working Tuskany team.”
Sally says with the lion share of the advertising for the event targeted at students and their families they used digital and social media to connect and engage with the audiences.
“We combined our strategic, creative and digital skills and developed well-targeted messaging unique to the different audiences of students and parents and care givers this year and it really worked. We increased expo attendance numbers by 25% on the Friday and a whopping 733.33% on the Saturday, meanwhile we grew website new user traffic by more than 40% and social media engagement by more than 285%. As a results-based agency we are proud to be able to achieve these outcomes for our clients Priority One and Tauranga Rotary.”