Customers have been left bitterly disappointed by Cadbury's revamped Roses chocolate boxes.
People took to Cadbury's Facebook page to express their disappointment.
In September Cadbury "reinvented" its flavours and changed its packaging but customers did not care for either of the changes. It added two new flavours, white raspberry and vanilla nougat, rejigged the recipes of its classics, hazelnut crème crisp, turkish delight, hazelnut swirl, caramel deluxe, classic caramel, dark mocha nougat and classic milk.
Belinda Garner says Cadbury should have consulted its customers before changing the flavours.
"I was really disappointed with Cadbury changing the flavours. Tradition is important to Kiwis and they are a real favourite with older people, who can no longer eat them due to them being to hard," Belinda says.
In response to her complaint, Cadbury says it hoped Belinda would continue to "share the Roses tradition" with its new flavours.
Belinda says she was disappointed by Cadbury's response.
"I can only hope they listen to their major stakeholders and bring back the old flavours. Then I will purchase them again."
Another person on Facebook says the new packaging had ruined a Christmas treat.
She wrote: "Hello team Roses! I've been a lover of Roses since getting a box every Christmas since I was around five, that's 33 years ago! I'm really disappointed with the new flavours and I miss the old wrappers! Will you consider bringing back the original Roses for my pregnancy cravings and to make Christmas great again?"
Another says Cadbury had lost a customer.
"Was so excited to open my box of roses and untwist my favourite strawberry flavour chocolate. There are no words to describe my disappointment at not only the disappearance of this flavour, but other classics have been messed with, no need for the change. New flavours not my cup of tea. Super gutted. Customer lost."
People also shared their anger on Reddit, with one user saying customers were not overreacting at the change.
The user named moffattron9000 says the packaging was worse than before.
"Hearing people here say that Cadbury ruined Roses, I assumed that people were overreacting as per usual. I have since received a box, and have realised that if anything, they are under-reacting," the user says.
At the time of the launch Cadbury Roses senior brand manager Jess Finger says the company has updated the flavours five times in the past seven years, and it took more than 12 months to develop a new flavour.
"Selecting which flavours we remove to make way for a new piece is always difficult because we know that no matter which ones we choose, there will be a number of Cadbury Roses fans that love that flavour. We base these decisions on feedback from our consumers, the overall mix of flavours in the box, and whether we believe a flavour is losing favour with food lovers more broadly."
Cadbury has been approached for comment.
2 comments
Bottom line is that
Posted on 30-12-2018 12:59 | By Bruja
Cadbury's chocolate is sugary and un-chocolatey. Whittaker's is FABULOUS stuff!! Not sickly and VERY chocoltey. Cadbury's is just one disaster after another and when the base product is rubbish you can pyce about with it all you like, it'll still be rubbish.
they are better
Posted on 30-12-2018 15:41 | By Wonkytonk
i find them better now, after many years you get a bit bored of the same, these new ones are great. Maybe its just the old people have lost their tastes..
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