Fieldays celebrates 53 years this week

Fieldays officially opens tomorrow. Supplied photo.

Two years have gone by since the last physical Fieldays event, and this week the gates will open to families, friends, exhibitors, and colleagues coming together to reconnect and celebrate the best of New Zealand agriculture.

Set to open June 16, this year's Fieldays event is expected to be the biggest yet. With four days filled with more than 1000 exhibitors, the latest innovations, free health check-ups, advice on agricultural careers and education, competitions, and lots of food and beverage options, there will be plenty to do and see.

Peter Nation, Chief Executive of the New Zealand National Fieldays Society, says it will be a privilege to be able to come together and reconnect while many countries are still facing Covid-19 restrictions.

'We are honoured to be in a position to host an in-person event while many countries across the world cannot. We owe our thanks to everyone in the team of five million doing their bit to safely enable events to run across the country.

'After the challenging year-and-a-half we have had facing the effects of Covid-19, it will be fantastic for our exhibitors to generate cashflow and grow their business at Fieldays. In turn, this, will boost the earnings of the primary sector.”

On the back of last year's success, Fieldays Online will also be returning on June 16. Peter notes that while it's exciting to be bringing people together again, those who can't make it on site don't need to miss out on the Fieldays action.

'We know it's not always easy to make the trip to the Waikato for Fieldays. So, if you can't join us in person this year, catch us virtually via Fieldays Online where we'll be live streaming topical content and you can browse through the latest products and services from your favourite exhibitors.”

The return of the physical Fieldays event is also a promising sign for companies in the events industry.

Coast Group, a family of companies that specialise in exhibition creation and events, enlist 70 staff from their 200-strong team to bring the small Fieldays city to life alongside many other hardworking contractors. Their services at Fieldays range from marquee and stand designs, to setting up lighting and power generators.

'For people in the events industry like us, Fieldays is a pivotal event in our calendars every year. As the largest agricultural event of its type, there are a wide range of exhibitors that use our services, so it's great to be back this year,” says Group Director of Coast Group, Sheldon Midgley.

'Our team is always extraordinarily busy at this time of year and whilst it's hard work, we reap the rewards seeing so many of our clients and customers showcasing their brand, having fun, and reconnecting at Fieldays.”

A long-term exhibitor that is excited that the physical Fieldays event is back this year is Power Farming, New Zealand's leading importer and distributor of tractors and agricultural machinery. With their headquarters based in Morrinsville, Power Farming is a family-owned business that has exhibited at Fieldays for over 50 years.

'We love to attend Fieldays. It's a great local event, and we like to support local because we are local,” says Power Farming Company Director, Brett Maber.

'What's rewarding about exhibiting at Fieldays is seeing our presence alongside other incredible, well-established brands in the agriculture sector.

'Power Farming started in a small wooden shed in Morrinsville, and now we're operating in three different countries in New Zealand, Australia, and America with over 400 staff. It's a real pinch me moment and shows that the decades of hard work pay off.”

Get your tickets now at fieldays.co.nz and check out to Fieldays Online at www.fieldaysonline.co.nz

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