Being a ‘good bitch' might have negative connotations for some, but for a bunch of bakers, it hits the spot.

Good Bitches Baking is a network of people who show kindness in their communities by baking tasty treats for those going through a rough time.

The Tauranga chapter has 70 bakers who make delicious delicacies for six charities around the city.

Each organisation will have baking dropped off every Monday for those in the organisation's care.

The Tauranga charities are Awhina House, Homes of Hope, Shakti Tauranga, Rau O Te Huia Community Trust, Special Care Baby Unit and Te Tuinga Whānau.

Head bitch of the Tauranga chapter Mary Norris says: 'Our motto is making Aotearoa the kindest place on earth, one sweet treat at a time”.

She says the deliveries bring a smile to the recipients' faces.

'If they haven't had home baking in a while, knowing that on a Monday, they're going to get these lovely boxes of goodies delivered, it makes their day,” says the Tauranga chapter leader.

'I bake for Awhina House and I love it when I get to deliver it.”

Each baker is on a roster system meaning they bake once every six to eight weeks for their assigned charity.

The desire to spread some cheer through baking is high - the Tauranga chapter has a waiting list of bitches wanting to join the ranks.

When asked why volunteering for the organisation is so popular, Mary says it's the ethos of what they do and the name 'catches people”.

'It's such a lovely thing to do to be able to bake for somebody,” she says

'It's got a really good feel-good factor about it. It's not like just throwing cash into something.”

Good Bitches Baking started in Wellington in 2014 with 15 volunteers. It now has 28 chapters and close to 3000 bakers across the country.

The organisation is unapologetic about its mildly controversial name.

'To us, calling someone a good bitch is high praise,” says the charity's website.

'It packs a whole lot more punch than ‘you're a nice person' and it implies action, hard work and even humility.”

Mary says: 'Good bitch is a very Kiwi, very colloquial term”.

'Over the years they've had a few requests to change the name, but they said: ‘No, that's who we are, that's what we do'.”

As part of their fundraising the charity has released their second cookbook filled with recipes from head bitches and famous New Zealand cooks and celebrities.

Mary has her sought-after chocolate cake recipe in there.

'People always ask for the recipe,” she says.

'It's such an easy recipe. I don't like giving it out because people will think I'm a have,” she laughs.

Now all they need to do is buy the book.

Mahi Pēkena Māreikura: Baking by the Good Bitches of Aotearoa cookbook is available at: www.gbb.org.nz