A fundraising page has been set up as friends and family continue to look for missing Tauranga man David Holland.

David has not been heard from since Friday, March 11.

Friends believe the 31-year-old was planning a swim close to home near the end of Pacific View Road, where there is access to Pāpāmoa Beach.

Despite an intensive search along the dunes of Pāpāmoa Beach on the weekend, there were no clues or trace of the Tauranga doctor.

As the search continues, a Gofundme page has been set up to help with any ongoing costs.

Dean Ella, who is organising the fundraiser, describes David as a wonderful person.

'His friends, family and colleagues love him for being kind-hearted, endlessly thoughtful and funny,” says a post on the Gofundme page.

'He is active and outdoorsy and is a keen cyclist, swimmer, hiker, ultimate frisbee player and an excellent swing dancer.

'David's family have travelled to New Zealand to coordinate the search ongoing.

'There is a lot of uncertainty and one of the ways we hope to help is ensuring that Dave's family do not need to worry about finances (travel and ongoing costs) whilst they continue to navigate this inconceivable situation.

'If you would like to donate, we would be grateful for any support.”

People wanting to donate, can do so here.

Police are also appealing for any information that will lead to the whereabouts of David.

"We are still asking to hear from anyone who might have seen David on the evening of Friday, March 11, especially on or around the beach," says a police spokesperson.

Anyone who can help is asked to call 105, quoting file number 220312/6869.