Waikato Police are seeking information and continuing to investigate following an aggravated robbery at The Base Shopping Centre in Te Rapa, Hamilton late on Sunday morning.

"At about 11.30am a number of people entered a Michael Hill jewellery store inside The Base Shopping Centre," says Acting Inspector Michael Henwood.

"Police would like to hear from anyone who witnessed the incident or has video footage which could help with our enquiries.

'Officers have spoken to a number of witnesses, but we're aware there may be other witnesses who we have not yet spoken to.”

Police are following strong lines of enquiry including viewing CCTV footage to establish the damage caused and what was taken.

'If you witnessed the incident, or have video footage, and have not yet been in touch with us, please contact Police via our 105 phone service or online at https://www.police.govt.nz/use-105, using Update My Report.”

Please reference file number 220925/6221.

The gang of about eight robbers scoop out handfuls of jewels after smashing their way into the display cabinet. Photo: Supplied.

"The community can be assured our staff are working hard to identify the offenders and hold them to account," says Acting Inspector Michael Henwood.

"We acknowledge this type of offending causes concern and harm in our community and it will not be tolerated."

Information can also be provided anonymously via Crime Stoppers on 0800 555 111 or at www.crimestoppers-nz.org referencing file number: 220925/6221.

Police are also aware that some people who witnessed this incident may be very shaken by what they saw.

Victim Support is available for anyone who needs assistance.

Please call 0800 842 846.