A Rotorua library membership jump has been attributed to the removal of fines and a competition for Six60 tickets.
Te Aka Mauri the Rotorua Library removed overdue fines on July 1 this year, and on Monday reported it gained 540 new members in July and August, a 42 per cent increase on the previous two months.
New members are made up mostly of adult members but also include children, teenagers and seniors.
Rotorua Library director Laura Marshall believes the increase in membership can be attributed to the removal of overdue fines and a library-run competition to win Six60 tickets.
People who signed up for full memberships in July and August went into a draw to win tickets to the band's November 12 concert.
"The promotion of the fines free change and competition has really reminded our community that the library is here," says Marshall.
"People are no longer scared of fines and the added awareness has led to more people coming in to explore all the library has to offer."
Te Aka Mauri the Rotorua Library and Children's Health Hub. Photo / Supplied / Rotorua Lakes Council.
She says before July 1, fines created a barrier for those who most needed the types of services offered by libraries.
"Rotorua Library has followed the lead of many national and international libraries to remove the fines and expects further increases in membership and participation in accessing resources and attending events hosted by the library."
She says as well as an increase in memberships over the period, the library has welcomed increased numbers of visitors through the door.
In June, Marshall told the Rotorua Lakes Council operations and monitoring committee the fines-free policy was expected to result in a revenue loss of about $25,000 a year, which the library hoped to mitigate.
At the time, Marshall said that based on national trends, the library could stand to gain 1000 to 5000 new members by switching to a fines-free model.
Rotorua joined 18 other districts' libraries removing fines, and among 574 worldwide, she said.
Local Democracy Reporting asked what the revenue loss had been for July and August, and what steps had been taken to mitigate it.
Marshall says she has estimated the library had issued about $2000 per month in fines but it's "not possible to accurately predict".
"The amount of overdue fines has been decreasing as customers have increasingly moved to online, fines-free services."
She says the library remained "vigilant" about operational costs and making reductions where possible.
"One area we'd had some savings in is security, by making greater use of the Safe City Guardians and reducing use of external contractors."
She says staff are enjoying spending less time on enforcement but instead having time "to reach out to more people in our community".
Wiremu Keepa. Photo / Andrew Warner.
Wiremu Keepa says he uses the library almost every day to study and enjoyes its many facilities and activities.
"I like the interaction and the contact and to see people come and go.
"There's only a small fraction of the population that come here and I reckon more should come.
He says the 42 per cent increase is great but he would like to see that rise to 420 per cent.
"There's no barriers now."
He says one improvement could be more and free parking but acknowledges it could be difficult to enforce.
Wacky Warm Ups is a knitting group which meets at the library on Mondays and Fridays between 9am and 12pm, knitting items for charities such as Tipu Ora, Salvation Army, Fordlands Community Centre and daycares.
Wacky Warm Ups knitters, from left to right: Kathy Reid, Lorraine Barry and Morag Mackenzie. Photo / Andrew Warner / Rotorua Daily Post.
Member Morag Mackenzie says the boost in membership is "great".
She and fellow members Kathy Reid and Lorraine Barry agree the removal of fines have helped encourage new members and say the library is often abuzz with activities for all ages.
Rotorua Library membership gives access to books, videos, magazines and newspapers, as well as digital access including more than 20,000 e-books and 2400 audiobooks.
-Local Democracy Reporting is public interest journalism funded by NZ On Air.
1 comment
Hmmm
Posted on 06-10-2022 10:13 | By Let's get real
Membership numbers don't represent real user numbers then, do they..! Tampering with membership numbers by offering the chance to win a prize is dishonest when trying to establish your relevance in a community. Enormous buildings that cost a fortune to run, heat/cool and maintain, are being used as a drop in centre by the lonely who have little to no interest in books. The age of the computer has killed the need for books and therefore the need for libraries, museums and art galleries. Go visit the pots, bowls, paintings and other ephemera around the world online in the comfort of your own home and know that those images and scans of real antiquities will never need millions of dollars spent on their care and storage because their quantities and condition will never deteriorate.
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