One person is dead following a crash in the Bay of Plenty.

A police spokesperson says they can confirm one person has died following a crash in Omaio, Ōpōtiki last night.

"The single vehicle crash on State Highway 35 was reported to police at 8.40pm.

"Despite the best efforts of emergency services, the person died at the scene.

"The Serious Crash Unit attended and enquiries into the circumstances of the crash are ongoing."