Tauranga’s new mayor Mahé Drysdale is “disappointed” at the low voter turnout for the city's first council election in five years.

Just 38.7 per cent of people - just over one-third - voted in the Tauranga City Council election on Saturday, official voting returns show.

Drysdale says the turnout is “a little bit disappointing, especially after not having that opportunity for the last four years”.

A Government-appointed commission, led by former MP Anne Tolley, ran Tauranga since February 2021 after the council was sacked for dysfunction.

“My priority is we have democracy and if we can make that work, then there’s no need for them [commissioners],” says Drysdale.

“Our job as councillors is to actually engage with the community, make them feel valued and that their views are heard.

“Hopefully that will lead to them engaging more in selecting who represents them.”

Of the 109,364 eligible voters in Tauranga, 42,4000 people voted. The population of New Zealand’s fifth largest city is 161,000.

This year's voter turnout is lower than the 2019 election, where 40.3 per cent of eligible voters took to the ballot boxes.

In 2016, voter turnout was 38.1 per cent, in 2013 it was 37.9 per cent and in 2010 turnout was higher at 43.6 per cent.

Tauranga City Council strategy, growth and governance general manager Christine Jones. Photo: Alex Cairns/Bay of Plenty Times.

Tauranga City Council strategy, growth and governance manager Christine Jones says the council used new tactics to try improve voter participation.

The election was out of sync with the rest of the country, so the council was solely responsible for creating awareness about it, she says.

In early 2022, the commission’s term was extended until July 2024. This meant Tauranga missed the October 2022 council elections.

An election focused Instagram page was launched and the council translated all election material into te reo Māori, Punjabi, Korean, Hindi, Spanish, Chinese Mandarin, Samoan and Tongan.

The 75 candidates could create a 90 second video for their profile on the council election website. These videos generated nearly 50,000 views.

Council’s “most visible addition” this election was placing orange voting bins at all supermarkets around Tauranga, which was also advertised widely.

Jones says 86 percent of all votes came through the orange bins, showing this approach worked.

The council would support online voting if it was introduced by central government for local body elections, she says.

Asked if the lower voter turnout was disappointing, Jones says it is an issue that affects all city councils.

The council would research the 2024 election to help with future campaigns, she says.

Local Government New Zealand vice-president Campbell Barry. Photo: NZ Herald/Georgina Campbell.

Local Government New Zealand vice-president Campbell Barry says the turnout in the Tauranga election "continues a deeply concerning trend around voter turnout in local government elections".

In response to the low turnout, the councils’ membership body established an electoral reform group to look at ways of increasing voter participation.

“LGNZ is advocating for fundamental reform of our local electoral system to increase voter participation across the country. Without reform, there is a serious threat to the mandate mayors and councils have to speak up for their communities,” says Barry.

The group is also looking at how people can vote, who oversees elections and four-year terms for councils instead of the current three years.

Reform group chair Nick Smith says there are questions over the viability of postal voting with the decline in postal services and most people doing their business online.

It was more important than ever, with democracy being challenged internationally and growing disinformation on social media, that the approach to local elections was refreshed, Smith says in a statement.

LDR is local body journalism co-funded by RNZ and NZ On Air.