From Barbie to Squishmallows LEGO to board game classics, NZ toy experts have collated the very best toys for children this year - if the kids somehow haven’t told you already.

The Warehouse is New Zealand’s largest toy retailer and, with less than five months to Christmas, is seeing a big uptick in savvy Kiwi parents stocking up on toys.

Barbie is still riding high but there are plenty of newcomers and some classics like LEGO, Squishmallows, Hot Wheels cars and Paw Patrol who aren’t far behind.

Even board game classics like Operation and Trivial Pursuit are back in demand, as is the 1990s owl-bot Furby.

So, what should you be looking to grab for Christmas this year? The toy experts at The Warehouse have put together a list of the hottest toys for 2024.

Sarah Brittenden has been curating toy collections for The Warehouse for four years and has seen every toy trend under the sun. From fleeting fads to timeless classics, she knows what captures kids' imaginations and stands the test of time for parents.

“2024 toy trends are a blend of the new toys and strong nostalgia vibes, from the innovative LEGO Botanical Range to the return of board game classics," says Sarah.

“The ‘kidult’ trend continues to grow, proving that toys are truly for all ages. Adults are seeking out toys for some fun relief and for their collectability. LEGO, in particular, does this really well. Their Botanical Range offer a creative outlet that doubles as a decorative piece, making them appealing to a broader audience."

Sarah says collectables are a major trend this year.

"Collecting toys has always been a way for kids to engage in play and for adults to revisit their childhood. Whether it’s Zuru’s Mini Brands or trading cards such as Pokémon & NBA, we’re seeing a big resurgence in collectables," says Sarah.

“We’re also seeing movie-inspired toys jump up the list due to new releases hitting screens like Wicked, Despicable Me 4 and the sequel to Moana.”

With the cost of living hitting wallets, parents are becoming more strategic with their toy purchases but parents are still prioritising their children’s happiness come birthdays and Christmas.

“Even during tougher times, ensuring kids have a fantastic birthday or Christmas remains a priority.

"We've observed that parents are choosing toys that offer educational value and multiple play opportunities, making every dollar go further. Brands that provide a good price range and added value are doing well with parents this year.”

Top toys trends

1. Squishmallows: Hugely popular across all ages, these ultrasoft plushies are perennial bestsellers. Their cute designs and collectability make them a must-have. New to the range are Squishmallows Bluetooth Headphones which are proving a hit.

2. Kidults: The ‘kidult’ trend is becoming increasingly popular as adults rediscover their love for toys, blending nostalgia with relaxation. Brands like LEGO have grown more popular with adults keen to reconnect with their inner child.

3. Collectables: The collectables trend shows no signs of slowing down. Whether it’s Beanie Boos, Hot Wheels or surprise reveal toys, kids love the thrill of collecting and discovering new items.

4. Movie-inspired Toys: With flicks like Wicked and Moana 2 set to release this year, expect a surge in demand for related merchandise.

5. Light horror: Toys inspired by lighter horror themes, such as Monster High and Wednesday Addams, offer a fun and slightly spooky experience without being too scary. Expect this to ramp up in the second half of 2024 as Halloween approaches.

6. Sensory toys and creative play: Toys like Playdoh are ever popular as they create a satisfying ASMR sensory experience, making playtime feel good. The Cookeez Makery Oven Set, just launched in April, has quickly become a favourite, combining the fun of surprise reveal and pretend cooking with creative play.

7. Classics comeback: Board game classics like Operation and Trivial Pursuit are hot again, along with 1990s favourites like Furby and Pokémon trading cards. These toys are appealing to both new generations and nostalgic adults.

Most popular toys:

• Most popular overall: Unquestionably Squishmallows – they remain on trend and extremely popular as ever
• Most popular toy for one-year-olds: Fisher Price has a beautiful range of interactive baby toys but these Shake & Rattle Maracas Maracas are a fav with new parents
• Most popular toy for two-year-olds: The Fisher-Price Laugh & Learn Smart Stage Puppy is great for lots of imaginative play and a winner with Kiwi tots
• Most popular toy for three-year-olds: Gabby's Dollhouse Purrfect Dollhouse is the top pre-school brand that’s flying off shelves after the wholesome kids show took the world by storm
• Most popular educational toy: Play-Doh remains a crowd favourite for learning colours and textures. The Play-Doh Kitchen Creations Pizza Oven Playset is the crème of the crop as far as Kiwis are concerned
• Most popular toy for kidult: The range of LEGO Botanicals are perfect for kidults or those who love plants that won’t die, this expanded range is incredibly popular with a growing base. The LEGO Creator Expert Flower Bouquet is the posy everyone wants to get their hands on
• Most popular affordable range: The Play Studio range offers an affordable (and often adorable) alternative to some of the big leading brands.