Police are appealing for information following a fatal crash in Whakatāne on Sunday, March 23.

Police responded to the scene of a car and motorcycle collision on Ōhope Rd around 4.55pm.

"It appears the motorbike has been travelling at speed around the corner where they have slid out onto their side into the opposite lane," Eastern Bay of Plenty Road Policing Sergeant Shane Tailby said.

"A vehicle travelling in the opposite direction has then struck the motorbike, with the impact resulting in the car flipping onto its roof."

Sergeant Tailby said the motorcycle rider was located in a critical condition and CPR was commenced.

"However, sadly, they died at the scene."

The driver was taken to Whakatāne Hospital with minor injuries, and was discharged on Sunday night.

The investigation into the cause of the crash remains ongoing and Police are asking anyone that witnessed the crash or has information that may assist in their investigation to contact Police.

"You can report information to us via 105 either online or over the phone. Please reference file number: 250323/2112."