A new road safety campaign focuses on young drivers, urging them to “ghost their mates, loved ones, and their phones” by switching to “do not disturb” mode while driving.

The initiative, developed by ACC in partnership with NZ Transport Agency Waka Kotahi and New Zealand Police, encourages young drivers to “Have a hmmm” before starting the car.

ACC injury prevention leader James Whitaker said young drivers have the highest rate of fatal or injury crashes caused by distraction, mainly from phone use.

“Young drivers are more likely to be on their phones while behind the wheel,” Whitaker said. “We’re asking them to stop and think – and to put their phone on silent before they drive.”

Whitaker said the campaign is social media-led to connect with young people, where they spend much of their time.

“We’re using the idea of ‘ghosting’ – something young people associate with phones – and flipping it into a message of care and responsibility,” he said. “It’s about protecting your mates by not texting or calling them when they’re driving.”

Whitaker said drivers using phones face four times the crash risk of those who don’t. Over half of young drivers – 58% – admit to holding their phones while driving.

Director of land transport Brent Alderton said distracted driving remains one of the top causes of serious crashes.

“Nearly 40% of New Zealanders admit they read or send messages while driving,” Alderton said. “We want people to take a simple step before starting the car – put the phone on do not disturb.”

In 2023, distraction contributed to 15 fatal crashes, 116 serious injuries, and 1039 minor injuries, according to Ministry of Transport figures.

Director of road policing Superintendent Steve Greally said police will be enforcing phone use rules.

“If you’re caught using your phone while driving, you’ll get a ticket,” Greally said. “The best way to avoid that – and a crash – is to put your phone down. It’s that simple.”