A pedestrian has been hit by a vehicle in central Rotorua.

A police spokeswoman said emergency services were called to Amohau St about 6am after a crash involving a truck and a pedestrian.

"The pedestrian is understood to be seriously injured," said police.

"The Serious Crash Unit has been advised, and motorists are asked to take alternate routes."

A reporter at the scene said police can be seen standing near a truck which is parked on the side of the road.

“Traffic management is in place at the Amohau/Ranolf St intersection.”

NZ Transport Agency said a section of SH30A (Amohau St) was closed between Pukuatua St and Ranolf St due to a crash.

Fire and Emergency NZ are also on the scene.

Fire and ambulance services have been approached for comment.

More to come.