The Government is putting $9.5million towards providing children in low decile schools with daily breakfasts.
The plan announced by Prime Minister John Key today will put an extra 50 per cent, or $1.9million each year for five years, towards the existing KickStart breakfast programme.
The Government has committed an extra $9.5million over five years for breakfasts in schools.
This will extend the number of breakfasts, consisting of Weet-Bix and milk, provided to students in decile one to four schools from two days a week to five.
The Government, and partners Fonterra and Sanitarium, have made a five year commitment to boost the initiative. The Government also announced a $1.5million grant towards the KidsCan charity.
'By teaming up with Fonterra and Sanitarium, and deepening our support for KidsCan, we are building on the existing strengths of these organisations, while keeping the costs to taxpayers down,” says Mr Key.
'The most enduring solutions to help vulnerable children and families happen when communities are stepping up – not just government.”
Government plans to gradually make the programme available to all schools wanting and needing the programme.
'This is a simple breakfast, and one generations of New Zealanders have grown up on – Weet-Bix and milk.
'I'd like to make one thing clear – the Government believes parents have the primary responsibility for providing their kids with the basics, including a decent breakfast and a pair of shoes.
'But the fact remains that some children are going to school hungry and therefore not in good shape to learn.”
Mr Key says the grant to KidsCan - $1.5 million over three years - will go towards clothing and healthcare programmes with a focus on shoes, raincoats, lice treatment and other basic, essential healthcare needs.
'This Government has a positive and long-standing relationship with KidsCan, and we are pleased to be extending this partnership. Since 2009, we have made grants to KidsCan to support its work, alongside the philanthropic funding it receives.”
Fonterra and Sanitarium are welcoming Government's $1.9 million boost.
KickStart Breakfast, now in its fifth year, currently provides breakfasts of Anchor Milk and Weet-Bix twice a week to children in more than 570 decile one to four schools across the country.
This amounts to 48,000 breakfasts every week, with nearly five million breakfasts served to date.
Sanitarium General manager Pierre van Heerden says KickStart Breakfast is strongly supported by schools and local communities.
'Along with our partner Fonterra, we provide breakfasts twice a week, but increasingly, schools are telling us that they'd like to offer the programme every school day due to the needs of their students.
'KickStart is not only about breakfast, it also provides a space for children to develop social and life skills in a 'club” environment.”
Fonterra Group General manager Carly Robinson says feedback from schools show the nutrition provided to students through KickStart Breakfast has positive impacts in the classroom, and children would benefit greatly from a five-day-a-week programme.
'KickStart Breakfast is a programme aimed at providing nourishment to children that need it most. It's helping to give kids a boost to both their school day and their future by ensuring they have a healthy start and a full stomach to keep them alert in the classroom.”
KickStart Breakfast is run as a community partnership, meaning Fonterra and Sanitarium will provide the product, while the local school and community manage the breakfast itself.
Carly says the partnership allows schools to run clubs in their own way.



10 comments
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Posted on 28-05-2013 13:47 | By Hmmmm
What about the rest of the kiddies in New Zealand that arent getting the same treatment!
laziness and incompetence
Posted on 28-05-2013 14:49 | By Captain Sensible
Another growth industry in NZ that rewards laziness and incompetence. The parents of these kids should be made to pay, because as a taxpayer, why should I pay TWICE?
Overit
Posted on 28-05-2013 16:33 | By overit
I would like to see food coupons for WINZ families. I wonder sometimes if our hard earnt tax payer money goes on ciggies, booze, drugs, take-aways etc instead of the right things.ie. food, clothes.
pub and pokie survey
Posted on 28-05-2013 17:43 | By hapukafin
Has the SW Dept ever done a week survey during welfare payment week at pubs annd pokies?just our eyes on a daily basis there are queues waiting to get onto the pokies for near the whole day wasting tax payers money that should be spent on food.I also know of a worker who also collect child benifit couldnt get down the tattoo parlour quick enough after work to get tattooed and also admitts the money should spent on food.When is coupons going to be issued to ensure neccessary food is bought?
priorities
Posted on 28-05-2013 21:24 | By usandthem
I grew up in a poor household for many years but never went without breakfast and always took lunch to school.How about the many people who had to feed their families during the depression, they still managed because they got off their backsides.Can't help but notice on tv that all of these kids that are getting breakfast supplied are maori or pacific islanders,yet there are many struggling pakeha families, yet they seem to be able to feed their kids.It seems to me that these parents need to get their priorities sorted out instead of bludging off anyone they can,so the money gets spent on anything but what it should be used for.
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Posted on 28-05-2013 21:44 | By whatsinaname
I would like to see this money going to educate the parents that are to lazy to put food on the table for the children. educate them to spend money wisely and realise that food is one of the first things on the list. not really fair that low decile schools get the funding either.......
Sanatarium Church or Business
Posted on 28-05-2013 23:18 | By Colleen Spiro
Whilst I believe EVERY child should have a free lunch.....because I DO NOT believe in blaming the children....Sanatarium will be paid for the weetbix by the Govt and they made a profit of 187 million dollars TAX FREE this year, because they are a CHURCH....Now if they paid tax $50 million could feed all our children.
joke
Posted on 29-05-2013 08:46 | By Capt_Kaveman
when the greater pop are over weight i dont see any skinny kids + chips n junk food is of no use fruit like apples should be on the menu if any, nz has no idea on what hunger is
another myth exposed
Posted on 29-05-2013 11:56 | By Captain Sensible
There has been a myth for years how maori treasure their children. Seems these little treasures in South Akld are going to school in their thousands on an empty stomach. Can someone explain how this does not shoot that myth down in flames?!
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Posted on 29-05-2013 12:00 | By Reeff
Money would be better spent on surgical type contraceptions, so these irresponsible parents can stop breeding! Now that the current children are being feed by the rest of us, whats stopping these parents from having more, especially when you can obtain more in the benefit, the more kids you have. Feel so soryy for these little ones that are going hungry but seriously how hard is it to scrape together enough for a loaf of bread, might just mean that extra $4 cant be wasted on booze and in the pokies, this is the wrong way of fixing this problem, all it is doing is "feeding" it.
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