Tauranga Georgie Pie fans will soon get the chance to purchase the iconic steak, mince n cheese pie after confirmation three local outlets will be stocking the pie.
McDonalds New Zealand today confirmed McDonalds outlets in 11th Avenue in Tauranga will sell Georgie Pie from October 24, and Papamoa and Mount Maunganui by mid-November.
Georgie Pie will return to McDonalds at 11th Avenue.
It follows the successful trial of the re-launched pie in selected restaurants earlier this year. McDonalds now says the steak, mince n cheese pie will be sold in 107 McDonald’s restaurants by the end of the year and the majority of restaurants by mid-2014.
McDonald’s NZ managing director Patrick Wilson says the response from customers has been fantastic, with sales exceeding initial projections.
“When we began the trial to bring back Georgie Pie in May we said we’d look at options for a nationwide rollout depending on how it was received. It’s been a hugely complex project and it’s very exciting to be able to confirm we’re now going full steam ahead,” says Patrick.
Patrick says staying true to the original recipe has been of the utmost importance, and ex-Georgie Pie general manager, Brian Popham, consulted on the product research and development process.
The steak, mince n cheese pie is made using NZ beef and Georgie Pie’s unique short pastry, formed in the distinctive square shape. The only significant alteration to the original pie recipe is the removal of added MSG. It is baked fresh in the restaurant and held for no longer than two hours, says Patrick.
It will retail for $4.50.
From October 21, McDonald’s Tauranga, along with seven other restaurants in Gisborne, Wellington, Hawke’s Bay and the Rotorua will be used as seeding restaurants to train staff in the regions and test distribution of the product.
From then, McDonald’s will begin to distribute the ovens required for baking the pies, manufactured by Christchurch company Moffat, to the remaining restaurants as the equipment becomes available. Goodman Fielder, which operates the former Georgie Pie plant in South Auckland, will increase production hours to accommodate the increase in demand.
All McDonald’s restaurants, excluding a handful of smaller restaurants without the space for ovens, are expected to be selling Georgie Pies by mid next year.
Patrick says the company is also consulting with customers in regards to the development of other Georgie Pie favourites, although no details are confirmed at this stage.