The wheels on Labour's Big Red Bus went round and round the city today in an effort to raise the party's profile and promote its ‘vote positive' campaign.

Bay of Plenty and Tauranga Labour candidates and supporters jumped on the bus at Bethlehem Town Centre today. Photos: Cameron Avery.

The bus stopped at Bethlehem Town Centre at midday today to pick up Bay of Plenty and Tauranga candidates and party supporters in a changeover from yesterday's tour around the Coromandel electorate.

Labour Party candidate for Tauranga Rachel Jones says the point of the Big Red Bus is to raise the opposition party's profile and spread Labour's campaign message ‘vote positive' across the country.

'It's coming to almost all of the electorates around the country so we were lucky to have it today to promote labour and make people aware of the kind of campaign we're running which is a positive campaign.”

Rachel says the Tauranga electorate tour concludes at Welcome Bay Community Centre where a BOP/Waiariki meet the candidates meeting is being held at 3pm.

'I believe Tamati Coffey is coming through from Rotorua and he'll pick it up from there and head on through to Te Puke.”