CIGNA BREAKS WORLD AD RECORD

‘No one wants to talk about Cigna Funeral Plans, which is exactly why we need to talk about them,' says Keith Quinn, following the successful breaking of the world record for advert showings.

Keith Quinn – the face of too many chins ads.

The record was confirmed today by Guinness Book of records staff, along with ‘Most Annoying (Repeats)' and ‘Biggest Cause of Muting TVs' records. A daytime ‘least favourite', the ad has achieved over 3000 showings in the last year.

'At least we don't shout at you, which we feel is Hardly Normal,” quipped Keith, in a thinly veiled swipe at Harvey Norman, which recently took the record for ‘Most Annoying (Loud)' category.

A Cigna spokesperson said, ‘Our intention to achieve widespread exposure to the market has obviously proved successful. As thanks, we are planning a great disposal service for Keith when he pops off.'