Flames can been seen coming from the Matapihi shoreline.

A caller to the 0800 SUNLIVE news hotline says it appears some shacks are on fire.

It's unclear what started the fire.

The caller says it can be clearly seen from The Strand side of Tauranga Harbour.

SunLive will bring you more information as soon as it's available.

At the scene?

Call 0800 SUNLIVE or email photos to newsroom@thesun.co.nz