People are being warned not to fall for the latest text scam doing the rounds.

In a statement released this afternoon, police say they are aware of a new text scam campaign circulating that references NZ Police.

"The text will try to get you to click on a link that looks similar to the official NZ Police site but isn't real," says a police spokesperson.

"This is a scam and anyone who receives it should not respond under any circumstances.

"Please remember Police will never contact you out of the blue by text for any enforcement reason with an embedded link."

Anyone who receives a similar text is asked to report it to Department of Internal Affairs text scams.