In October 2003, Tauranga streets burst with pink which marked the start of something extraordinary. Women, men and children dressed up in elaborate bras and costumes, all in the name of charity.

This vibrant spectacle at Memorial Park was the launch of the HOT Pink Walk, an event that has evolved over two decades into a prominent community fundraiser to support those affected by breast cancer.

Originally dubbed the "Girls Just Wanna Have Fun Run," the HOT Pink Walk has grown into a thriving community event that attracts over 3000 participants into the heart of Tauranga.

“I remember the very first HOT Pink Walk,” says Julie Blake, who was the Breast Cancer Support Service Tauranga Trust Manager at the time.

“The weather was wet and windy. We were not sure how many people would turn up. Then hundreds of people; mums, school kids, work teams turned up in these amazing costumes and bright bra’s and we were completely blown away. It was an incredibly positive celebration that really showed us how important this event was for our community.”

Held in Breast Cancer Awareness Month, the HOT Pink Walk is a positive celebration of life and the lives of those who have been affected by breast cancer. 

Over the years, the event's scale and popularity have grown significantly, becoming a central fixture in Tauranga's event calendar.

“This event means so much - not only to those who have had breast cancer but also to those whose loved ones have both lived and died from this disease. They hit the streets to celebrate life – sometimes tinged with sadness, of course, but always to celebrate” comments Helen Alice, current Manager of the Breast Cancer Trust and event organiser.

This 5km walk around Tauranga City Centre is not only fun but also meaningful. Along the way, participants can enjoy entertainment "hotspots" that add to the festive atmosphere.

One new addition for 2023 is Tauranga’s local Burlesque Cabaret group Curves o Plenty, promising an exciting burlesque show.

“We are proud to support such an iconic event and this very important cause. Expect a lot of pink and a bit of cheeky fun, as we encourage all the wonderful people participating in the Hot Pink Walk this year”, says Kelly Shepherd aka Ruby Redcase.

The Breast Cancer Trust asks for a donation/koha for entry of $10 per adult and a gold coin donation for children.

All funds raised make a tangible difference in providing support to those facing a breast cancer diagnosis in the Western Bay of Plenty.

So, let's paint the town pink! Gather your friends, whānau, work colleagues, children, and even your furry companions, and join the celebration.

The HOT Pink Walk begins at 5:30 pm on Wednesday, October 4th, at the Waterfront, The Strand.

To register for the HOT Pink Walk, visit any Z Energy station or go online to www.hotpinkwalk.co.nz.