Police are bringing back an iconic advertisement responsible for inspiring thousands of people to join its ranks over the past 30 years.

The classic 1990s ad, set to He Ain’t Heavy – a song about a young girl carrying her baby brother – is an important part of New Zealand police history.

Now, more than 30 years later, a remake is set to inspire the next generation of police.

Police Commissioner Richard Chambers said the 2025 version showcased a team of professional, effective and empathetic staff who are working hard to prevent crime and harm.

“I know many officers who were inspired by the original ad to join police, myself included.

“I was very moved and incredibly proud when I saw the remake.

“It demonstrates how varied, impactful and important policing is while showcasing the amazing work my staff do every day to keep people safe.

“I hope this ad will inspire people to join, just as it did three decades ago.”

The advertisement, a near-scene-by-scene recreation of the original, includes police responses to everything from pub brawls to family harm, from arson to road fatalities.

It builds on what made the original popular, reminding us of the impact policing has on the lives of so many.

“It’s a nod to the journey we’ve been on, incorporating new workgroups such as AOS, Maritime Unit and Community Beat Teams, and highlighting our increased diversity and capability, as well as the evolution of technology,” Chambers said.

“The ad encapsulates our focus on core policing and our commitment to being increasingly visible in the communities we serve.”

While part of a recruitment campaign, the remake represents an opportunity to celebrate police and build community trust and confidence.

“Supporting each other through the highs and lows of policing is important to our wellbeing and sense of belonging,” he said.

Police staff nationwide were eager to take part, with over 100 staff, family and friends from partner emergency services and agencies featured.

Police families even opened their homes for filming.

Staff were so passionate about this initiative, they were involved outside their normal working hours, and others such as Eagle were deployable during filming.

“I’m delighted to support the remake and look forward to the interest that it generates.

“It shows policing and my police staff at their best, and I’m very proud for New Zealand, and the world, to see that,” Chambers said.